5 Best Small Business Lead Generation Channels

Lead generation is essential for the survival of a business, especially the smaller ones. This search for potential customers can define a company's fate. After all, nothing is more unstable than the current economic scenario. Nobody expected, for example, that a pandemic could impact the planet in such a way. However, it came and it looks like it will not go away anytime soon.

Several companies, in a matter of weeks, had to transfer their entire operation to the digital world. On the other hand, the question remained: where and how to look for new clients?

What is lead generation?

Lead generation is precisely the solution to this problem. In short, it is the entire process that attracts people interested in a product or service. The objective is to show the solution and make them become customers.

There are many strategies for generating qualified leads. Today, content production and the use of CRM systems , just to highlight a few examples, are the most effective ways to capture these potential customers.

Based on them, below, the 5 best lead generation channels for small businesses are highlighted.

5 Lead Generation Channels

1. Website

Having an up-to-date website with good usability is still one of the main sources for generating leads. On the other hand, it is important to highlight the investment in paid media. SEO techniques are important, but investing in platforms like Facebook Ads, Google Ads and LinkedIN Ads is critical to generate traffic and increase customer conversion rates.

The advantage, in this scenario, is not relying on organic hits or Google rankings. After investing in paid media, a small company has the opportunity to confirm positive results on the first day of the campaign.

Even so, if possible, it is interesting to fill the site with testimonials from satisfied customers and informative videos, for example. This increases visitor confidence and helps a lot in lead generation.

2. Blog

Producing quality blog content is one of the most effective ways to generate qualified leads. One of the advantages for small businesses is the low cost and high return these posts can provide.

After all, when a person searches for a product or service on the Internet, it is natural for him to access search engines like Google. Through keywords, she is able to find the desired solution. However, as there are several competitors, it is necessary to stand out.

By producing optimized content based on SEO techniques, a small business has the opportunity to appear in the top search results. Today, it has been proven that most potential customers end up just accessing these links . This means that it is with them that the customer, after analyzing the information about the company, will close a deal.

Therefore, investing in blogs and producing relevant content is still one of the best ways to generate leads.

3. Social Networks

Perhaps it is the main channel for generating leads, regardless of company size. Furthermore, there are numerous possibilities. A business can, for example, focus on generating leads on Facebook.

On this platform, the company has the opportunity to share relevant content and also invest in advertising. Using tools like Facebook Ads, any venture can attract leads with high conversion rates.

Another platform with high engagement rates is Instagram. If before it was just an app for sharing photos, today it has become one of the most influential platforms for content production.

And small businesses cannot miss this opportunity. Therefore, it is essential that they attract these leads through stories, IGTV, Reels, feed, among other attributes of this social network.

Among all platforms, without a doubt, Instagram is the one with the greatest possibility of generating qualified leads in smaller businesses.

4. Whatsapp

Far beyond being a communication tool, WhatsApp is currently a business platform.

For entrepreneurs, there is also WhatsApp Business. It works like the version everyone knows, however, it has exclusive features for entrepreneurs. One of the benefits, for example, is the integration of WhatsApp with CRM platforms.

This turns WhatsApp into a qualified lead generation machine. After all, each person who contacts the company is automatically registered as a new lead in the system. With this, a small business has the opportunity to carry out a much more optimized sales prospecting.

5. Email Marketing

Yes, email marketing is still one of the biggest lead generators for businesses large and small. Therefore, it is very important for a business to keep the website or blog always up to date and offering news.

In this way, the enterprise has the opportunity to provide content tailored to these customers via e-mail. For those who use a CRM, it is possible to automate certain processes. If the customer has placed something in an e-commerce shopping cart and has not completed the purchase, the software automatically sends an email to that lead.